I have spent my career on the operant side of behavioral economics, studying how people allocate their behavior, discount the future, and respond as the price of a reinforcer rises. What drew me to Institutes for Behavior Resources, Inc. (IBR) was not the fatigue science itself, but rather, the lineage behind it. Our company was founded in 1960 by Dr. Joseph V. Brady, who carried B.F. Skinner's operant methods out of the laboratory and into real human problems. The SAFTE model behind...